“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.” - Albert Einstein. @kai_lenny’s radical approach to Pe’ahi captured by @chachfiles.

Photo of the Day: @nathan_florence, locked and loaded in a Backdoor pit. Shot by @chachfiles.

Based on her cameo in @cocom4debarrelkilla’s latest edit, @xococoho is looking more than ready to do some damage at Honolua Bay during the Maui Pro. Head to our site for the full edit. Video: @riordanpringle and @fluid_vision

Photo of the Day: @ellisericson, using his self-shaped edge board to displace some Indian Ocean. Shot by @grantellis1 at @htsresort during the filming of “Handmade 2”.

Do you like growers? @wilembanks and @danishanderson do, especially this playful chip-in slab. The duo also scored cold Sunset-esque points and backless beasts during their North Atlantic strike. Hit our link in bio for the full cut. Video by @_gwhit_.

Tahitian grom @eimeo.czermak, milking every last minute of daylight while Pipeline cranks. Shot by @chachfiles.

@Jack_colemang’s “Zone Frequency” is a beautiful piece of surf cinema and a 2019 Surfer Awards nominee for Best Full-length Film. Hit our link in bio for the full list of Best Film nominees.

Attention to detail, whether it’s in marking up the outline on a blank or keeping every tool in its correct place, is kind of surfer/shaper @shyamabuttonshawdesigns’ thing. His boards, as you might imagine, are beautiful labors of love where all the details blend together in subtle synchronicity. Above, Buttonshaw’s attention to detail translates into a searing turn on his self-shaped 5’11 twin fin. Shot by @grantellis1 during the making of “Handmade 2”. For the full film and story, head to our site.

2019 was loaded with Internet-breaking short surf films. Numbered among the 2019 Surfer Awards nominees for Best Short is “Fruition”, @sethmoniz’ all-killer and no-filler edit. For the full list of Best Short nominees, hit our link in bio. Directed by @coleyamane.

@urbnsurf in Australia just dialed-up this man-made slab. It’s called the The Beast and, according to URBNSRF, is “an intense, slabbing, sidewinding barrel that also offers sections for turns and airs.” This thick-lipped, chlorinated beauty can be yours for $79 per hour starting in January.